A new voice and a new look for an old Norfolk favourite.
You might just have to trust us when we say this project was fun. Tasked with creating a new tone of voice and new label copy for this prestigious Norfolk brand, we met them at the brewery, tucked away in the wilds of Woodbastwick in the Broads.
There, the master brewer – the man behind the admiral’s hat – walked us through the processes he’s perfected, and their team gave us a greater understanding of the brewery’s products and brand identity. But let’s just say that we left with a lot more… And our greater understanding of the product helped us write some of the exciting and engaging copy we delivered.
More than anything, the copy evokes the modern yet proudly traditional personality for which Woodforde’s is known today.
We engaged GrafikLanguage after hearing about their reputation through a current supplier – we were not disappointed. they wowed from day one.
They came over to the brewery to see what Woodforde’s are all about; sampled the beer, met the team and really got under the skin of the brand. The content that followed blew us away. The emotive language used on the tasting notes and web content enabled us to reach a new audience demographic - in conjunction with our new branding - and helped us engage with consumers we previously couldn't reach through a new tone of voice and personality for the brand.
If you want your content to come to life, engage with your consumers and drive your business forward then you need GrafikLanguage.Natalie Douglas, Former Marketing Director, Woodforde's