Original Cottages
Bringing exceptional holiday experiences to life
This family-owned, national brand came to us for a new and engaging voice.
When we first started working with the Original Cottages team, we were quickly taken by their passion for truly local holidays, and so set out to create a warm and personal tone that reflects their values. while balancing their national reach with the depth of their local knowledge.
Since that first project, we’ve continued to work closely with Original Cottages and the talented designers at Ark to bring exceptional holiday experiences to life. Our Direct Email copy alone has generated an unprecedented 73% increase in email bookings, and has helped to bring 55% more traffic to their website in the first year alone. Sales and clickthroughs are up across the board, proving that quality content gets results.
