Creating a new narrative for Norwich – rebranding the city

Written by Kelly Smith

Norwich brand launch – The City of Stories

This is a new narrative.

This is a new way of looking at ourselves, of saying what’s already here. These are our voices, our streets. This is not out with the old, it’s saying this is where we come from, what we’re built on, and where we’re going. From the Heartsease Estate to the Ethelbert Gate. These are the lanes, and the river, and the values we were founded upon. This is a place you don’t pass by, but go to by choice. This is where the road leads – to these welcoming streets. To a big-hearted city below even bigger skies, open air, open minds. This is a place of unique perspectives, soaring spires, pub fires. Of rebels and rebellions, of sanctuary and faith. It’s pie and peas on the market, summer festival nights. Christmas lights, glowing pride. It’s never giving up, it’s pure belief. A roar above rooftops when we score on matchday. A place of welcome. Of refuge and shelter. Of strangers becoming friends. We assemble avengers. We make mavericks. This is not a place in the middle of nowhere, this place is our everywhere, it’s everyone’s. And you’re all welcome here. So, this is a new narrative. This is our city. And we have a story to tell.

A maverick in the making

For the past five months, we’ve been working hard with the Visit Norwich and Norwich BID teams to create a brand strategy, tone of voice, editorial positioning and a new narrative for our city’s brand – The City of Stories, unveiled today.

Our language strategy, combined with our creative partner’s (Ark) stunning creative direction and visual identity, includes a new logo mark, city wayfinding, website (launching later this year), and print media.

But this is just the beginning. In the coming weeks and months, we’ll be working on seasonal campaigns, a brand film, website content and gathering the stories of the people that live and work here – telling authentic tales about the people who call Norwich home.

Find out more here. Or, learn more about our full range of branding services.


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