Once upon a team..,

About

Our team comes from all walks of life, but in some ways we’re very much alike: we’re talented, friendly people who take pride in what we do.

And because our range of expertise spans creative, technical, commercial, and corporate worlds, you’ll work with expert writers who already understand you.

Besides that, we all have a side-hustle. Whether it’s headlining with a band, performing in the circus, managing a charity, or writing a novel, we’ve got some stories of our own to tell.

Meet the people behind the words.

Kelly Smith

Co-founder and Creative Director

Kelly’s copywriting career spans twelve years, crafting tone of voice and brand campaigns for the likes of Carlsberg, Virgin, Eastpak, MINI, and even MI6, besides freelancing for global creative agencies like AKQA and McCann. With a BA (Hons) English and Master of Arts from the University of Cambridge, and an MA in Creative Writing from the University of East Anglia, she’s also taught creative writing at her alma mater, Lucy Cavendish College.

Today, she’s a keen martial artist, working towards her black belt in Kung Fu, and has recently completed her debut novel – represented by C+W Literary Agency, London. After a decade living in Cambridge, she relocated to Norwich five years ago with her four children and her partner Oz, a musician.

Aaron Fickling

Managing Director

Aaron’s practice puts the spotlight on the strength of empathy and is primarily concerned with emotion-driven strategies over rational decision making in business. By exploring beyond the superficial, Aaron asks not only ‘what’, ‘how’, and ‘why’ – but ‘who cares?’. His discerning approach to brand and content strategy prepares our customers to understand and leverage the true value in their business, and achieve measurable success.

Kiefer Tonkin-Caudery

Lead Writer & Account Manager

A Cornishman abroad, Kiefer joined the team in Norwich after successfully completing an experimental six-month remote internship from his home in Brighton. His natural talent for the written word, plus his dedication and enthusiasm meant we snapped him up and offered him a full-time role here in Norwich. 

Before starting a career as a copywriter, Kiefer studied Journalism and Film, and worked as a barman, builder, salesman, sushi chef, and passed RAF Officer testing. Today, he works across a wide range of our client accounts, writing for digital and print, and brings his creative flair to brand concepts. As Lead Writer and Head of Content for our client, Original Cottages, he writes across all of their comms and campaigns. But this geeky gamer is all about the outdoors too – snowboarding and surfing across Europe, and running across Norfolk. 

Amanda Fearn

Senior Writer & Researcher

Amanda grew up with Kelly in the same Cornish town. Their love of writing began sitting beside each other in English class, and they’ve worked together, in some capacity or other for over 20 years. With a First in English with Media from Falmouth University, Amanda is a seasoned copywriter with a knack for appealing to the senses in whatever she pens. Her words can be found in many of our client brand campaigns, and she’s the go-to expert on Eastpak and Hoseasons.

An avid researcher, Amanda also writes white papers, thought-leadership articles, and expert healthcare guides. She’s a Trustee for The Silent Bleed, the Superficial Siderosis Charity, and is currently writing her first novel about love, loss, and peaches in the Dordogne countryside.

Daisy Bourne

Writer

From a family of artists, Daisy cultivated a head for heights by working in theatre for six years from the age of fifteen, specialising in lighting design before joining the circus and scaling the dizzying heights of the big top. A background steeped in art and writing lends Daisy’s work a unique combination of narrative, artistic composition, musicality, and humour.

Based in Norwich and Cambridge, Daisy has travelled all over the UK to train with some of the most highly-skilled circus artists in the business in order to constantly develop her skills. She’s a fire-eating, hoop-spinning, aerial-flying, copywriting tour de force. After completing her MA in Creative Writing at the University of East Anglia in 2013, Daisy is currently working on a novel on the birth of circus in eighteenth-century England.

Tammer Mahdy

Senior Writer & Editor

Born in the US, raised in Belgium (Wallonia), now happily established in the UK, former pilot, linguist, skydiving instructor, one-time sailor (Atlantic crossing), aspiring novelist, and all that just to scratch the surface of it.
Basically, Tammer’s life makes for good stories, and Tammer’s stories make for even better copy.

Tammer and Kelly’s professional story began when they met on the Creative Writing MA in 2007, and they’ve been collaborating ever since. Besides being our senior writer, Tammer’s forensic eye for detail, content, and strategy made him the obvious choice to be our editor.

hola

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